Ghost Riders

http://www.youtube.com/watch?v=qpjedAZooaQ

For year’s car insurance have been using car accidents and ticket situations in ads to persuade people to get insurance for their vehicle. Allstate has a new commercial out that has really grasp my attention that they call "Ghost Bikes." The video starts with soft calm music playing in the background as you see bikes crash into rocks, bus stops and are just tumbling down the street to the soft soundtrack. They use great text only in the end of the video after you see a handful of rider less bikes crashing and flipping over in various areas they place the words "Bikes never crash alone." Those words made the whole commercial come together, it made the commercial make scene that each bike that has the potential to crash like that, has to have a rider, a human accompanying it.

That thought made me scared to ride bikes, and even if I had the courage to still ride want to do it safer with car insurance. Right? "Allstate protects your bike, protects you," the next words how can all state protect me on my bike if I crash do they help pay medical bills? This commercial turned me away from riding motorcycles all together, because how can they protect me if I crash, they can protect and cover a bike replacement but me as a human is irreplaceable and can’t be protected simply by a policy when my life is on the line.

Swagger

Everyone know has seen or heard of old spice and their brilliant commercial that grabs viewers attention and never lets go. Old spice has lately tried to reestablish their brand name with new products and advertising. This is commercial is part of the movement, from the outside it looks like its the most powerful movement yet for it. The commercial is of a man who has what many call a beach body, without no shirt on, conviencing you to be more like him. He keeps your attention with his commands and diolauge as well as great camera tricks and movements.

The commercial uses great visual tricks in which makes the commercial interesting. They have

Walk A Day In Thier Shoes

http://en.vidivodo.com/363650/nike-human-chain-_-tv-advert-hq

Ever heard someone say you could not fill my shoes, walk the path I’ve took or even see life from my shoes?  Nike has a great commercial out in which they take you step by step literally through the trials and shoes of athletes around the world.  They are giving you that chance now, as they have snap shots of athletes performing their typical life activities step by step.  The camera shots and selections they are using are amazing, we are able to see more than one person on the screen moving, as the second, third of even fourth mimic of the person committing the exact same movement the one prior did.  The commercial uses and takes advantage of every camera view I can think of, they have the close up, the far way, the truck movements all through out, they even have the sky shot from above.

Nikes are on the feet or appeal of everyone of these athletes and are walking build boards for  the brand. With our new technologies evolving daily we can now transform and create images and pictures straight from our imagination no matter how bazaar of surreal.

Envious Green Emerica

Monochromatic situations happen more often then people notice.Monochromatic color schemes are more rare to notice then a complementary colors scheme would be or even ANALOGOUS styles.  The eye rolls over the image of something with the same color but just different levels of shades, easier then those with multiple colors.  In this advertisement for Emerica skateboards they have a monochromatic picture that uses the color shades of green through out it.  Its a simple picture of what looks like a group of friends sitting down and hanging out on the steps of maybe a school or business. The tints of green that is on the picture are all so soft in places that its hard to detect.  Along with them are the natural colors of the world incorporated in also.  On the sign that normally says NO SKATEBOARDING there is a G over the N to read GO SKATEBOARDING, in which everyone has one.
This advertisement uses the color scheme monochromatic like we discussed in class by the shades of green that make up the ad.  With the shades the way that they are it gives the advertisement a natural feel, as if you and your friends can be in their same situation.  With the color hues being so close to each other through out the whole picture it looks natural compared to the background. Naturally green represents envious or jealous connections but here I don't feel any of those stereotypes.  Since the ad is in print form there is no moving and resembles a picture some friends took one day.  I like the green tint, its something that is unique and mid on the viewer.

Periodic Table of Shoes? What?

Periodic Table of Shoes

Are you tired of memorizing the periodic table of elements for chemistry, having to know every element by heart? Now Footlocker has a new table that might be a little easier to remember for those who are a fanatic for shoes.  It’s a periodic table but instead of having elements on the world on there, they have installed shoes in their place.  They are located inside of the stores as posters, and the shoes on the table vary in brand, style and colors.

In this ad that the company has made to display their different products is very catchy to the eye.  Just about everyone can relate to the periodic table of element, but when you see that it’s not elements but in fact shoes it grabs your attention.  You find yourself standing there looking at every box, reading every title to see the whole table and know what shoes made the list.  The table is build like a real table, the shoes and categorized by name, they even have a separation of elements like halogens, and non metals on the real table.  I think it works for all audiences because even if you don’t know what the table is mimicking you will most likely still stop and look at the shoes because of how the poster is set up.

This type of ad uses typography for displaying the chart in a whole.  Although the words exactly are not contributing to paint the pictures the fonts and placement of the words are making you see and think of an alternate table.  With the new periodic table of shoes made is that going to become a requirement to memorize for those taking who are in fashion studies?

Challenge George?

http://www.youtube.com/watch?v=St2FCxtlV7w

People have always promoted car brands here in America for being build in the country and have thrived off of people loyalty to them. In this commercial for the brand new Dodge Challenger they combine the two ideas very well. The commercial has a celebrity figure in the commercial just like how were discussing in class, in a way. The commercial is placed on a battle field from the American Revolution and George Washington lead his troops into battle inside these new sleek vehicles while the opposing team was in a traditional setup. The commercial ends with a great quote that states "There are a couple things America got right, cars and freedom.


Those are the only words that was spoken in the whole commercial and they support the idea of being made in America. With the economy being so down right now people have favored products that are made in this country because that means that jobs will still remain here, and will help the cause. People like that fact. Even having George Washington in the commercial like a celebrity is a great thing. He did not over shadow the product, in fact he complemented it. He was known to be a smart man and an American hero, people seeing a replica of him in the car looks good. Although we all know that cars were not invented then.

The whole commercial has a suspense and dramatic feel to it that is shattered by shock when you see Washington driving a brand new challenger. It make people smile and along with that quote that is spoken on the end, giving the commercial humor. America was successful in obtaining freedom, so they must be successful in inventing cars as well.

Protect the Youth

http://www.youtube.com/watch?v=02puaUlkkfs


For centuries parents have been trying to formulate schemes and ways allowing them to influence or sneak vegetables into their children’s diet. Many companies have tried, mothers have pleaded, fathers have forced them to eat veggies, and yet the trend of vegetables being delicious to children has only been adopted by a few. Chef Boyardee has a cute new line of commercials to promote their product which now obtains a full serving of vegetables in every can. The one I’m referring to in this blog is one of a little boy, who looks to be in a pre-teen stage of age, shopping at a store with his mom. He tries a sample of Chef Boyardee, as the lady who is giving out the sample is trying to sell the product and inform the mother and son about the upgrades, the boys mother keeps interrupting the lady just before she can utter the word vegetables.


This is a great commercial targeted to parents of children around. The advertisement uses a great approach in the advertisement. It makes the mind frame of I can have my child eat healthy vegetables in a meal that they already enjoy, without them even noticing they are in there. I found it funny at the same time because the mother went as far as knocking over the ladies display to avoid the truth, as well as other rude gestures. Chef Boyardee did a good job blending both comedy and the appeal to secrecy together. What the kids don’t know won’t hurt them, in this case the fact that they don’t know the veggies are present are healthy for them.