http://www.youtube.com/watch?v=qpjedAZooaQ
For year’s car insurance have been using car accidents and ticket situations in ads to persuade people to get insurance for their vehicle. Allstate has a new commercial out that has really grasp my attention that they call "Ghost Bikes." The video starts with soft calm music playing in the background as you see bikes crash into rocks, bus stops and are just tumbling down the street to the soft soundtrack. They use great text only in the end of the video after you see a handful of rider less bikes crashing and flipping over in various areas they place the words "Bikes never crash alone." Those words made the whole commercial come together, it made the commercial make scene that each bike that has the potential to crash like that, has to have a rider, a human accompanying it.
That thought made me scared to ride bikes, and even if I had the courage to still ride want to do it safer with car insurance. Right? "Allstate protects your bike, protects you," the next words how can all state protect me on my bike if I crash do they help pay medical bills? This commercial turned me away from riding motorcycles all together, because how can they protect me if I crash, they can protect and cover a bike replacement but me as a human is irreplaceable and can’t be protected simply by a policy when my life is on the line.
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