Periodic Table of Shoes? What?

Periodic Table of Shoes

Are you tired of memorizing the periodic table of elements for chemistry, having to know every element by heart? Now Footlocker has a new table that might be a little easier to remember for those who are a fanatic for shoes.  It’s a periodic table but instead of having elements on the world on there, they have installed shoes in their place.  They are located inside of the stores as posters, and the shoes on the table vary in brand, style and colors.

In this ad that the company has made to display their different products is very catchy to the eye.  Just about everyone can relate to the periodic table of element, but when you see that it’s not elements but in fact shoes it grabs your attention.  You find yourself standing there looking at every box, reading every title to see the whole table and know what shoes made the list.  The table is build like a real table, the shoes and categorized by name, they even have a separation of elements like halogens, and non metals on the real table.  I think it works for all audiences because even if you don’t know what the table is mimicking you will most likely still stop and look at the shoes because of how the poster is set up.

This type of ad uses typography for displaying the chart in a whole.  Although the words exactly are not contributing to paint the pictures the fonts and placement of the words are making you see and think of an alternate table.  With the new periodic table of shoes made is that going to become a requirement to memorize for those taking who are in fashion studies?