Sunday, September 12, 2010

Challenge George?

http://www.youtube.com/watch?v=St2FCxtlV7w

People have always promoted car brands here in America for being build in the country and have thrived off of people loyalty to them. In this commercial for the brand new Dodge Challenger they combine the two ideas very well. The commercial has a celebrity figure in the commercial just like how were discussing in class, in a way. The commercial is placed on a battle field from the American Revolution and George Washington lead his troops into battle inside these new sleek vehicles while the opposing team was in a traditional setup. The commercial ends with a great quote that states "There are a couple things America got right, cars and freedom.


Those are the only words that was spoken in the whole commercial and they support the idea of being made in America. With the economy being so down right now people have favored products that are made in this country because that means that jobs will still remain here, and will help the cause. People like that fact. Even having George Washington in the commercial like a celebrity is a great thing. He did not over shadow the product, in fact he complemented it. He was known to be a smart man and an American hero, people seeing a replica of him in the car looks good. Although we all know that cars were not invented then.

The whole commercial has a suspense and dramatic feel to it that is shattered by shock when you see Washington driving a brand new challenger. It make people smile and along with that quote that is spoken on the end, giving the commercial humor. America was successful in obtaining freedom, so they must be successful in inventing cars as well.

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