Envious Green Emerica

Monochromatic situations happen more often then people notice.Monochromatic color schemes are more rare to notice then a complementary colors scheme would be or even ANALOGOUS styles.  The eye rolls over the image of something with the same color but just different levels of shades, easier then those with multiple colors.  In this advertisement for Emerica skateboards they have a monochromatic picture that uses the color shades of green through out it.  Its a simple picture of what looks like a group of friends sitting down and hanging out on the steps of maybe a school or business. The tints of green that is on the picture are all so soft in places that its hard to detect.  Along with them are the natural colors of the world incorporated in also.  On the sign that normally says NO SKATEBOARDING there is a G over the N to read GO SKATEBOARDING, in which everyone has one.
This advertisement uses the color scheme monochromatic like we discussed in class by the shades of green that make up the ad.  With the shades the way that they are it gives the advertisement a natural feel, as if you and your friends can be in their same situation.  With the color hues being so close to each other through out the whole picture it looks natural compared to the background. Naturally green represents envious or jealous connections but here I don't feel any of those stereotypes.  Since the ad is in print form there is no moving and resembles a picture some friends took one day.  I like the green tint, its something that is unique and mid on the viewer.